LMTY Brand Direction Exploration

About These Directions

Each prototype uses the same validated V3.4 copy (66.4% purchase intent, +4.7 pts improvement). What's different: typography, spacing, layout, and visual personality.

Target audience: PMMs, Sales Ops, CROs — technical but strategic buyers

Design constraints: Typographic clarity, generous whitespace, minimal decoration, maximum readability

Next step: Pick 2-3 favorites → test with personas → deploy winner

Next Steps

• Pick 2-3 favorites - Which feel right for LMTY's brand?
• Test with personas - Run 10-20 simulations per direction to measure purchase intent
• Refine winner - Polish typography, spacing, color based on test feedback
• Deploy - Ship to production with animated Slack demo integrated

✨ Direction 08: Document Brief (NEW)

Built from your feedback: "What if we made it look like a document almost?"

Synthesizes Intelligence Briefing + Swiss Modernist + Editorial Magazine, then pushes even harder into "official document" aesthetic.

Document characteristics:

• Printed page simulation (8.5" width, 1" margins)
• Classification headers + footers
• Table of contents with section numbering
• Footnotes with full methodology
• Black/white (minimal color)
• Serif body text (IBM Plex Serif) for maximum readability
• Gets out of the way so copy shines

Feels like reading a PDF report or intelligence brief, NOT a marketing website.